Case Study - Skip the bank, borrow from those you trust
FamilyFund is a crowdfunding platform for friends and family. Allowing users to take personal loans from their network without a traditional financial institution.
- Client
- FamilyFund
- Year
- Service
- Web development, CMS
Overview
Having written one of the most shared posts on medium.com (“How to borrow money without paying interest”) FamilyFund approached us looking to build out their own blog.
The blog would help them attract new traffic to their sites and serve as a resource center for users trying to solve the problem of debt at a loss. Because it was so important that they own their own content, we decided that an on-prem solution would be best.
We installed three Mac Minis in their office storage cupboard. One machine would be used for the web server, the other for the build server, and the third for backup.
To optimise their search traffic we used an innovative technique. Each post is analyzed by artificial intelligence, and the most relevant keywords are added to the page's metadata, making it visible to people searching for those keywords.
What we did
- Frontend (Next.js)
- Custom CMS
- SEO
- Infrastructure
Working with ismailarilik, we felt more like a partner than a customer. They really aligned with our mission to change who wins when people take on debt.
CEO of FamilyFund
- More traffic
- 25%
- Faster page load
- 10x
- Lower infra cost
- 15%
- Revenue
- $1.2M