Why You Should Use a Simple Website for Your Online Store
by İsmail Arılık, Web Agency Owner
1. Simplicity
Simplicity has always been an art form. The difficulty of simplifying complexity can only be expressed with the word art. Don't just think of works of art; the contrasting harmony of complexity and simplicity is everywhere.
For example, consider e-commerce websites. Advertisements, discounts, similar products, payment options, coupons, and so on—many complexities confront you before you've even decided to purchase a product. It's clear that simplicity is needed to reduce people's decision-making time in online stores!
Top tip
Simple and functional – isn't that all we need?
2. Performance
In the web world, simplicity is often associated with speed, or rather, performance. A simple website places less load on the computer running it. There's less data to download and fewer tasks to perform.
A website's performance is directly related to the satisfaction of its customers. In our fast-paced world, people don't want to waste time with loading screens or slow-running systems; if they can't see your online store within a few seconds, they simply close the tab.
3. Still a Feature-packed System
A website's simplicity doesn't and shouldn't indicate that it's amateur. The key is to present all necessary functions in a simple manner. This is difficult and, in fact, an art.
TİYO
Those who practice this art are called Web Artisan, but please do not confuse them with:
Your e-commerce website should have dozens of features, some of which we've mentioned before; this is essential for running your business effectively and efficiently. However, these features shouldn't be incorporated into the design in a way that confuses the user. On the contrary, they should be added with a simplicity that accelerates the user's decision-making process.
You can review our case study, which takes all these concerns into consideration, here.