Why You Should Market Your SaaS With an Eye-catching Website
by İsmail Arılık, Entrepreneur
1. Eye-catching
The first impression matters. No matter how unique or different your SaaS is, it's only as special as the impression prospective users get when they first touch your product.
This contact usually occurs through your marketing website. Therefore, you need to ensure your marketing website looks at least as special as your product. Make your startup special with an eye-catching marketing website.
Top tip
What does your first impression of this car tell you about it?
2. Flexibility
With a website designed for marketing, you can promote your SaaS as you wish. This is something you can't do with social media posts alone.
On your website, you can list your SaaS' general and detailed features, provide testimonials, and present a pricing table. You can also share screenshots, discounts, frequently asked questions, and social media accounts.
3. The Default Page
In fact, a marketing website for your SaaS isn't optional; it's mandatory. Because you need a web page to show prospective users who are either visiting your SaaS website for the first time or haven't yet decided to use your SaaS—that is, haven't logged in yet.
It wouldn't make sense to simply show them a web form they can use to log in. It's best to promote your SaaS on this page. This way, you'll maximize those precious moments when someone stumbles upon your SaaS.
You can view a case study here.