Why You Should Market and Present Your Podcast With an Eye-catching Website

1. Simple Needs

You don't need to bother with Spotify, Apple Podcast, or YouTube for your podcast. Podcasting needs are minimal, and a simple website designed for podcasting will do the trick.

You still need a functional podcast player though. Transcripts of your podcast episodes, along with any notes and links you associate with them, should be clearly visible.

2. Independence and Freedom

Having your own website gives you independence. By delivering a significant portion of your podcast through your website, you reduce the commission you pay to third-party platforms and increase your earnings.

With a website designed for podcasting, you can present your podcast episodes however you want. The only limit is your imagination. This gives your listeners the feeling they're listening to something unique.

3. Quick Access

When you use a platform like Spotify, Apple Podcast, or YouTube for your podcast, your listeners typically need to log in to these platforms and download the platform's app from the app store. However, when you use a website, your listeners can easily listen to your podcast episodes anytime, from both their desktop and mobile devices, as all they need is a web browser like Chrome or Safari.

Of course, the media player on your podcasting website should also be compatible with media features on different operating systems. For example, even after exiting the web browser, you should be able to follow your podcast episode from the quick access menu on your smartphone. If properly implemented on your website, every mobile operating system supports this feature.

You can view a case study here.