Why You Still Need a Personal Website
by İsmail Arılık, Founder / CEO
1. Digital Reputation
If you’re looking to promote your business online, you’re probably already using social media. Social media provides a variety of opportunities to find customers. You can market your product or service to millions of users and meet people who are interested in. This is where your digital reputation will be the most important factor differentiating you from your competitors.
The surest way to establish digital credibility is to have a personal website. A personal website demonstrates that you are a professional and have been in business for a long time, thus instilling trust. It also gives the impression that you won’t suddenly disappear.
2. Stability and Accessibility
We occasionally see social media platforms suspended for political or other reasons. Even if they are later reopened, no one will pay your losses you incurred during the downtime. This is where your personal website will come to your rescue. If you choose a good domain name registrar and hosting provider, your site will never be shut down and will continue to bring customers to you.
Posts you share on social media can’t be easily reviewed on a single page; users can get lost in the shuffle. On your personal website, you can present the information you want to users in the way you want. With a personal website, you can also make sure that anyone can access to the information in your website, for example the people who is visually or hearing impaired.
Top tip
Accessibility concerns are not only important for disabled people, it is also important for your business. Many countries and unions published some accessibility regulations for websites to ensure people with disabilities can access goods and services.
3. Website as Your Portfolio
Your website is your most unwavering portfolio. You’ve invested time and money in it. The content and design are optimized for your target audience, and even the smallest details are meticulously considered. This is what clients see, and your portfolio will have the exact impact you want on your readers.
You can find a high-quality study on this here. A live example of this work is available here: https://me.ismailarilik.com
