3 Important Criteria for a Seamless E-commerce Experience
by İsmail Arılık, E-tradesman
1. Security
Security is crucial wherever you have customers. There will be those who seek to profit by exploiting your business-customer relationship. Compromising your customers' security once is enough to shatter their trust in you.
Security is especially crucial in e-commerce systems, where there's a high volume of transactions between you and your customers. This isn't just about potential financial losses. Many other critical information, such as your customers' passwords, IDs, addresses, and so on, can fall into the hands of those who seek to exploit it for malicious purposes.
2. Stability
We live in the internet age; every individual in the world uses internet-connected devices in one way or another. The software used to shape the internet is inherently fragile. However, this can sometimes be quite frustrating.
In the e-commerce world, a problem with your system directly translates to a loss of customers. A customer who can't purchase a product due to a technical issue won't bother to resolve the issue and will most likely use a competitor's system to purchase the product they need.
3. Performance
The average time internet users wait for a website to open is no more than a few seconds. They'll then close the tab and continue browsing.
If you want to delight your customers with your e-commerce website, offer them a fast website. A user who can find the product they're looking for in your e-commerce store within minutes won't consider using another store for their next purchase.
You can view our case study here, which demonstrates all these criteria and more using Shopify, a popular e-commerce system.