Why You Should Market Your Mobile Application With an Eye-catching Website
by İsmail Arılık, Entrepreneur
1. The First Impression
First impressions have always been important. To minimize the time between people's first encounter with your app and the moment they download it, you need to give them a warm "Welcome". This is something you can achieve with a custom, interactive website.
With screenshots, videos, animations, and interactive content from your app, you can clearly explain to prospective users why your app will be useful to them. You can't achieve this level of marketing through any app market or social media.
2. A Professional Appearance
Looking professional is important. This way, you build trust. When you make a professional first impression, people believe your app will be useful to them and know they'll have someone to talk to if they encounter a problem.
Which looks more professional for your email: a Gmail or Outlook account, or an email address like "hello@yournamesurname.com"? The same goes for your marketing. A purpose-built website looks much more professional than screenshots in app stores or social media posts.
3. Details Matter
Your options for marketing a mobile app in marketplaces or on social media are limited. You can only use text, images, and video. With these, you need to present what your app does, its distinctive features, pricing, frequently asked questions, user reviews, and many other criteria. However, your app is more alive than that.
Instead, you should present all the details to your target audience in a simple manner. People should be able to find answers to every question without getting bogged down in the details. The best, indeed the only, way to do this is with a website specifically designed for this purpose.
You can view a case study here.