Why You Should Market Your Conference With an Eye-catching Website

1. Simple and Functional

The most important resource for conferences is people—speakers, attendees, and sponsors. When you organize a conference, you want to ensure you attract a sufficient number of speakers, attendees, and sponsors. The key to this is a simple and functional website.

A properly designed website is simple; you get your point directly. However, it is also functional; people can easily find the information they need and take the necessary actions seamlessly.

2. A Professional Appearance

A website designed solely for your conference signifies prestige in the eyes of people. Prestige is important. Speakers, attendees, and sponsors will invest time, effort, and money in your conference; they'll want to be sure it's worth it. Prestige is what gives people this confidence.

Of course, you should also share your conference on social media. However, it's unlikely you'll be able to demonstrate how seriously you take your conference or how professionally you've done on social media; you can't even predict how people will comment on your posts. The key is to establish your professionalism with a website and share that website on social media.

3. Being Accessible

Sharing your conference on platforms like Meetup, Eventbrite, and Kommunity will certainly provide you with a network of interested parties. But don't just rely on these platforms. People won't just find your conference through these platforms; they'll also stumble upon it through search engines. And search engine optimization best works on websites.

You'll also get the best preview of your conference on social media with a custom-designed website; prospective attendees will see your conference without the names and logos of third-party event platforms.

You can view a case study here.