Why You Should Market and Sell Your Course With an Eye-catching Website
by İsmail Arılık, Founder / CEO
1. Stores or Web
You can market and sell your course on specialized marketplaces. However, you will have to pay a commission. While marketplaces offer quick results, there is a much cheaper yet still effective method.
With a website specifically designed to market your course, you can get in front of potential students and pay a small fee. This way, you can increase your earnings by saving on commissions paid to third parties.
2. A Professional Appearance
People tend to gravitate toward professionals in the education sector; they always prefer a professor to a teacher just starting out. Therefore, appearing professional is important in this industry.
The simplest way to appear professional is to have a website specifically designed for your course. When users look at this website, they'll think you've designed your course in a unique way.
Top tip
Websites are the suits of marketing – easy to get, yet dazzle people every time.
3. Scope
What details can you include in a course marketplace? Table of contents? Screenshots? Author? What about third-party resources, discounts, or free chapters? Probably all of them. What about another detail, like user reviews? Everything needs to be considered! What if you want to randomly share free chapters, or put your social media profiles? Something must have been overlooked...
If you use a website specifically designed to market and sell your course, you'll always find a place to put these and much more. What you can change and add to such a website, including the design, is limited only by your imagination.
You can view a case study here.