Why You Should Market and Present Your Online Course With an Eye-catching Website

1. A Special Online Course

Every online course is special. Because the person who created it is special. Or because the author's approach to the topic is special. Or because the presentation style is special. Whatever the reason, every course deserves to be presented in a special way.

In fact, every online course should be presented in a special way. First impressions matter, and the way you market your course will be the most important factor in determining that first impression.

2. Special Than YouTube

Are you a YouTuber? Then you've probably experienced that the more distinctive videos you upload to YouTube blend in with the others and don't stand out enough. If you have a group of special videos and want to present them in a different way, it's best to get a suitable domain name and present your videos under it.

With a website specifically designed for an online course, you can personalize your marketing and presentation. This way, your painstakingly put together course will gain the special recognition it deserves from potential students.

3. Independence

When you offer your course on specialized platforms for offering online courses, such as YouTube, you become dependent on that platform. You may not be able to generate income for a long time due to political reasons or if your content doesn't comply with the platform's renewed terms of use.

However, if you use your own domain name and a website specialized for online courses, the likelihood of such a situation is very low. This way, you can increase your earnings by reducing the commission you pay to other platforms.

Another advantage of a website is that all necessary functions are presented in a simple manner. This way, your trainees' attention is focused solely on your videos, not distracted by other content.

You can view a case study here.